MODEST MATCHA
Modest Matcha is our Organic Premium Grade matcha, carefully grown on Kyushu Island in southern Japan, in the lush Kagoshima Prefecture. It’s crafted from a blend of three cultivars – Okumidori, Saemidori, and Yutakamidori – all chosen for their smooth, umami-rich flavour and elegant, balanced character.
Produced using the same traditional methods as ceremonial matcha, including slow stone-milling, it carries a depth and quality that sits beautifully between ceremonial and culinary grades. That makes Modest Matcha perfect both on its own or as a refined matcha latte.
The woman on the label is imagined – but we wish she were real. She embodies the calm, devotion, and deep respect for matcha that inspires us every day.
DETAILS
Origin: Kagoshima, Japan
Cultivars: Okumidori, Saemidori, Yutakamidori
Content: 40 g (≈ 1.5 g per serving – about 27 servings)
Perfect for: Matcha tea or matcha lattes
Ingredients: Finely ground, organic green tea
Shelf life: 2 years
Storage: Keep in a dry, cool, and dark place
Consume within: 1 month after opening
TGEKO33 – 40 g fine powder, retail tin
TGEKO35 - 100 g fine powder, doy pack bag - Coming soon!
Modest Matcha has lived her entire life on the slope of Aso, Japan’s most active volcano. As the roars of the volcano intimidated the village, she sat perfectly still and found peace in her matcha ceremonies. Today, at the age of 27, she is already the most respected ceremony leader in the group of elderly. Everyone crave her perfectly prepared matcha tea, presenting clear umami notes and a full bodied experience.
Dear Tea Society
Vi älskar alla typer av teer och infusioner. Vi delar gärna på en kanna men njuter ofta av en kopp för oss själva. Vi behöver te för att kunna tänka, drömma, förlåta och glömma. Kort sagt, vi älskar te, det är vilka vi är.
Dear Tea Society är Johan & Nyströms tevarumärke där vi på ett snyggt och lekfullt sätt lyfter fram vår kärlek till te. Sortimentet består av högkvalitativa teer i alla dess former och smaker. Alla teer erbjuds som 1 kg lösviktsteer och ett mindre antal finns även som portionsteer för Horeca/Office och i 80 g kartonger för retail.
