Johan & Nyström founded in 2004 with the vision of a better coffee world. We wanted to change the coffee industry at large and small. We saw that all coffee sold in Sweden was of low quality, the farmers got badly paid and that the coffee tasted bad. It has been a long journey since then, and if we look back we realize that we have come a long way towards our goal. Awareness of coffee are much higher today and many more are asking good coffee. But there is still a lot to do. Better coffee to the people!
Our purchasing model
Our idea is really quite simple. We buy really good coffee, which is produced in a sustainable way and we pay a fair sum. A rather banal concept and customary purchasing philosophy for coffee one can imagine. Unfortunately, neither banal nor particularly customary. For the most part the coffee bought around the world, including here in Sweden, is objectively not of particularly good quality. Moreover, it is rarely produced in a sustainable way, whether from an environmental and economic perspective. Although much coffee today is certified, meaning it is unfortunately not sustainable. It's pretty easy to figure out that if a package of coffee costs 80 SEK / kg in the grocery store, and the production cost of an average coffee farmer in Latin America is 27 SEK / kg, so there is not much money left for the farmer pay for everyone else to have their share of the pie. Did you know that more and more coffee producers are abandoning their farms and give up their production? Where should the coffee to be produced in the future?
However, we should not talk about what everyone else is doing. The important thing is what we do. We believe in sustainability and durability. Frankly, it is the course a vested interest in the claim. For we, Johan & Nyström, would of course also be long-term and sustainable. In order to be that, you have the key player in our value chain, coffee farmer, be treated with the respect they deserve. It is about long-term engagement and develop together. We place high demands on the producers we work with, both in terms of sustainability but also quality. In return, we will pay what the coffee, and their work is actually worth. Just by the producers themselves can take control of their quality and subsequently the price of coffee and who to sell to, the coffee industry to be fair for real. Using Enveritas we work continuously to measure the sustainability work at the coffee farms we buy coffee from.
What label we put on our behavior? Direct Trade? Direct trade? Trade without intermediaries? There would be little to simplify and sometimes embellish using such a label. We believe wholeheartedly that exclude the intermediaries are not needed. In the coffee industry, there are very many unnecessary intermediaries that everyone should have paid. But there are also some essential intermediaries for a coffee to get from the bush to our roastery. If there is no intermediary, is it really the Direct Trade? Whatever we call it, we work to ensure traceability and transparency. Transparency to both be able to see how much someone has been paid, but also transparency for producers. What are our needs and expectations of the future? Being able to provide producers with a confidence that we will be back next year and the year after that. Continuity creates a sense of security among producers dare to invest in the farm, to take the necessary, sometimes tough decisions for the farm's survival but will give better results in the future.
We also believe in using our size. We are still a rather small roastery to the outside world, but we have never grown so much that we can take advantage of the size of something good. As good as all producers, even the very best, produce coffee in a quality range. Just picking out the very best coffee from a producer, maybe a few hundred kilos about even it, probably gives good paid per kilo. But what happens to all the other coffee? The coffee that is of very good quality, far better than what usually drinks around the world, but may not reach up to the ultimate top we buy. Coffee perhaps represent 70-80 percent of a producer volume? We also buy the very good coffee, so we can use it in our incredibly good bridge mixtures for example.
All this creates a stability and a mutual exchange. Many of the producers we work with we bought coffee off for 10 years. There If something is for us a receipt that it works, no matter what you choose to call it.
Our roastery located in the Länn south of Stockholm is one of Europe's most modern roasters for special coffee. It is built from start to finish in the smallest detail to rust wonderfully good coffee.
All our coffee roasted carefully and slowly so that the flavors get time to develop properly. All the coffee needs to be roasted in a unique way to highlight its flavors as good as possible. Therefore, we always trial all the coffee to find the perfect rust profile. We want on the best possible way to take advantage of the quality of the coffee beans and highlight the hard work that the coffee depend on getting a complex and tasty coffee. The procrastrost is extremely important and we put a lot of time on it. Since the character of the coffee can change during the time we have it on the store, we also proceed continuously all our coffee. Thus, we can be sure that it always tastes just as we want.